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About Team

Management team

Ofir Ron

co-founder and CEO

With over 10 years of experience in spurring corporate business growth, Ofir is committed to providing excellence by tailoring products to customer needs through a unique result-boosting user experience. Prior to Applicat, Ofir held senior technical management and marketing positions at startups and large corporations, pioneering technological ventures that increased their bottom line significantly. Ofir holds a B.A. in computer science from the Academic College of Tel Aviv-Yaffo, and management training at Tel-Aviv University’s Recanati Business School.

Nadav Bar-Or

co-founder and CTO

Nadav brings over 15 years of experience in leading development groups in the mobile industry. Having launched extensive technological ventures, scaling solutions that reach millions of users, Nadav heads Applicat’s product development and teams, implementing advanced, disruptive technologies. He holds a B.A. in computer science from the Academic College of Tel Aviv-Yaffo, and studied mathematics at Tel-Aviv University.

Ori Aini

VP marketing and sales

Ori brings 16 years of experience in international sales, marketing, and business development in tech companies, with a talent for selling SaaS-based software solutions that provide significant value to customers. Drawing on his experience in entering new markets, Ori increases our customers' profitability dramatically, while also identifying potential business partners who are keen on initiating a change in the field-service industry. He holds an M.B.A. and B.A. in economics and geography from the Hebrew University of Jerusalem.

Yaniv Kalamitzky

head of product design

A talented product designer, Yaniv makes innovative technology easily accessible to users, taking an active role in Applicat’s product development, by implementing exciting design concepts that provide added value to customers. Yaniv attained a B.Des. degree in Visual Communication Design from the Shenkar College of Engineering Design and Art in Ramat Gan.

Meir Bienstok

customer operations manager

The ultimate people-person, Meir oversees Applicat’s customer service, project management, and product integration. Through vast experience in customer support and software usability, Meir provides products tailored to customer needs, while ensuring the highest level of support and training. Meir holds a B.A. in linguistics from Tel Aviv University.